loss leaders

 Products offered at very low prices to attract customers.
 ► “One of the main reasons that price erosion may not affect Microsoft Office or Office upgrades is that Windows 95 is being positioned as a loss leader. Once the platform is installed, resellers can make profits on installing solutions.” (Computer Reseller News, Aug. 14, 1995, p. 25)

American business jargon. 2014.

Look at other dictionaries:

  • loss leaders — Products whose prices are cut with the idea that they will attract customers to the store …   Dictionary of automotive terms

  • Warner/Reprise Loss Leaders — The Warner/Reprise Loss Leaders were a series of promotional sampler compilation albums released by Warner Bros. Records throughout the 1970s. Each album (usually a 2 record set) contained a wide variety of tracks by artists under contract to… …   Wikipedia

  • loss leader — ˈloss ˌleader noun [countable] 1. MARKETING a product or service that is sold at a loss, but that is intended to encourage people to buy other, profitable products or services: • Supermarkets sometimes sell bread as a loss leader to bring in… …   Financial and business terms

  • loss-leader — lossˈ leader noun Something sold at a loss to attract other custom • • • Main Entry: ↑loss * * * ˈloss leader [loss leader loss leaders] noun an item that a shop/store sells at a very low price to attract customers …   Useful english dictionary

  • loss leader — loss leaders also loss leader N COUNT A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop …   English dictionary

  • Loss leader — A loss leader or leader [ [http://www.bartleby.com/61/46/L0084600.html Leader] , The American Heritage Dictionary of the English Language: Fourth Edition , Houghton Mifflin Company, 2000.] (also called a key value item in the United Kingdom) is a …   Wikipedia

  • loss leader — noun a featured article of merchandise sold at a loss in order to draw customers • Syn: ↑drawing card, ↑leader • Hypernyms: ↑feature * * * noun : an article sold at a loss in order to draw customers * * * loss leading, adj. a popular article that …   Useful english dictionary

  • loss leader — UK / US noun [countable] Word forms loss leader : singular loss leader plural loss leaders business a product sold at a very low price to encourage customers to buy other products in the same shop or other products made by the same company …   English dictionary

  • leaders — See loss leaders …   Dictionary of automotive terms

  • Loss and Gain — Infobox Book | name = Loss and Gain image caption = Title Page, 8th Ed., 1881 author = John Henry Newman country = England language = English genre = Philosophical novel, Campus novel publisher = Burns Oates pub date = 1848 Loss and Gain is a… …   Wikipedia

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